Today, women constitute half of India's workforce and bring a perspective like no one else. No matter what the role is - copywriter, client servicing, buyer, communications, or a P&L, there is nothing that they cannot handle with the highest levels of efficiency. They have a proven record of winning at levels and are making a mark in the international sphere as well.

While it is heartening to see the growing force of women leaders in our industry, we aim to create many more as we go forward.

In order to achieve this endeavour, Adgully, India's leading marketing and advertising news portal, is launching 'Mentorship Programme for Women in MARCOM' in association with IAA. As part of this programme, young and upcoming women leaders from all over the country will be trained and groomed by an elite panel of veterans of the advertising and marketing industry.